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About
G’day, I’m Max, a French-born Aussie. Based in Sydney, I do SEO in freelance and business coaching.
I have over 10 years of digital marketing experience. This includes 7 years in agencies and 7 years freelancing. I also founded a startup called hophopride.com.au which generated over 2000 members. So I know what it takes to get your business noticed online.
I can create strategies to improve the visibility of your business on Google and search engines. I’m dedicated and passionate about what I do, always keeping the long-term stakes of SEO in mind while aligning with your objectives, target market, and budget.
I use my Neuro-linguistic programming skills (NLP) with my SEO expertise to bring a unique perspective to your business challenges. I take into consideration linguistics, search intents, users’ emotional states, passion for technology and entrepreneurship to deliver results and higher return on investment. I listen to different stakeholders’ needs and I come up with innovative approaches. Then I coach your teams for execution to reach your online milestones.
Professional Experience
2020 - Present
Independant SEO + Marketing Consultant & Coach
fulpin-maxime.com.au
Sydney, Australia
Examples of past projects:
- For a multi-million Series B startup, I consulted with two successive marketing managers for their SEO. I worked with the product team, the developer team and the PR team. The scope included strategy and keywords research, technical optimisation, support of content production, local SEO on Google MyBusiness and backlinking.
- SEO services including technical audits for a $3m revenue Australian company
- SEO & website management for a radiologist including technical & content optimisation
- SEO & business coaching services for a rheumatologist: WordPress website creation, digital
- Marketing, local SEO & strategic support for migration to another medical center
- Built an SEO-friendly website for a life coach in Sydney using WordPress
- Built an SEO-friendly website for a laughter yoga facilitator using WordPress
- submission of Shopify products to Google Shopping
- SEO technical audit
- Content marketing strategies
- Backlinks audits
- indexation issues audit on Bing
- international SEO on a Shopify online retailer
- submission of Shopify products to Google Shopping
- Content marketing strategie
HopHop Ride is a ridesharing website specialised in roadtrips in Australia. We connect Australian backpackers and travelers traveling in the same direction, so they can save money on the cost of the trip, save petrol while sharing a life-time experience and make new friendships.
I built a membership website on WordPress which had connected thousands of travellers in Australia to do ridesharing.
I worked for 5 years for 3 recurring clients.
My missions were:
- SEO optimisations on corporate and ecommerce websites (WordPress and Prestashop)
- Websites built with WordPress
Non-For-Profit ReachOut.com supports young people in Australia with their mental health.
Transitioned SEO services from an agency & established the internal new role of SEO Manager
Shared a creative SEO strategy across the organisation & adjusting in alignement with the new organisational strategy
Shared a creative SEO strategy across the organisation & adjusting in alignement with the new
Pitched a business case & managed an extra budget involving the onboarding and management of a new agency for delegation of SEO tasks
2019 - 2020
Digital Experience Manager specialised in SEO & Content Marketing
Spark Foundry
Sydney, Australia
Spark Foundry is a global media agency brand within Publicis Media.
My responsabilities (included but not limited to):
- Developed SEO and content strategies in alignment with paid and social marketing
- Collaborated with internal stakeholders and agencies for deployment and execution
- Owned and managed relationships with 5 clients, taking responsibility for driving fortnightly, monthly, and quarterly client meetings
- Supervised a senior SEO executive
2015 - 2019
SEO & digital marketing consultant
Pretty Pollution, PTY
Sydney, Australia
Pretty is an interactive agency creating websites with Business Catalyst and Kentico. Further, Pretty is a full service digital marketing agency.
Responsibilities and skills developed:
- SEO and digital marketing strategy
- Set up and management of online advertising campaigns on Google Adwords and Bing (paid search, Shopping, remarketing, dynamic remarketing, display)
KPI tracking: installation, set up and use of analytics tools according to clients’ KPIs (Google Analytics, Google Tag Manager) - SEO : keyword research, onpage SEO, link building (analysis and link acquisition), content marketing
- Web-based project management for websites updates, conversion and UX optimisation
Key clients I worked for include:
The Eye Practice, Prestige Products, Encore Event Technologies (formerly Staging Connections), Hammersmith, SprayerBarn, Australian Native Landscapes, Openground
2010 - 2013
SEO Manager
CyberCité
Lyon, France
I worked for 3 years at CyberCité, leading online marketing agency in France. They have offices in Lyon, Chambéry, Paris and Nantes. Founded by Nicolas Claraz and Jean-François Longy then joined by David Bonnamour, they have a team of 100 employees, and had a turnover of €9 M in 2011.’
Responsibilities and skills developed:
- Customer account management: 40 customers – 45/50 websites per year
- SEO analysis: technical audit, backlinks analysis and Google Penguin, Google Panda and Google algorithm penalties investigation
- Digital marketing strategy and teamwork with PPC, social media and content teams
- Implementation of the SEO strategy including on-page optimisation, link building, content building: project management of executive internal & external teams
- Performance monitoring using Excel, home-made ranking tracker & backlinks tracker tool, analytics tools (Google Analytics & Adobe Site Catalyst)
Achievements:
Recommendation letters and testimonials available on demand.
Read about the experience at CyberCité.
2008 - 2010
SEO Coordinator, Lyon, France
IDEP Multimédia / Groupe Linkeo
French web agency. 480 employees – turnover 2013 : €41 M
Octobre 2009 – Septembre 2010 : Internship as SEO project manager
I integrated the SEO team of IDEP Multimédia, Lyon (69) for a 12-month internship.
Internship coordinator: Stéphane Racamier
Missions and developed skills:
- SEO
- SEO-friendly copyrighting & content production
- PPC
- Link-building and SMM
Juillet 2009 – Septembre 2009 : SEO Coordinator
In transition between my initial 2-month internship and my 12-month internship, I worked at IDEP Multimédia, Dardilly (69) over the summer holidays.
I2-month full time contract
Avril 2009 – Juin 2009 : Internship
2-month internship at IDEP Multimédia, Limonest
Internship coordinator: Stéphane Racamier
Missions and goals:
- Discovering SEO
- Discovering the agency environment
Education
2009 - 2010
Bachelor’s Degree in Digital Marketing
Université Jean Moulin – Lyon III – Lyon, France
Fields of Study:
- marketing,
- web-marketing,
- SEO,
- digital marketing strategies
Check the recommendation letter from Valérie Larroche and Jacqueline Bérard, directors of the bachelor on my LinkedIn profile.
2007 - 2009
Advanced Diploma SRC
Joseph Fourier Grenoble I University – Grenoble, France
Fields of Study:
- web development (HTML, CSS, JS, PHP, CMS),
- multimedia (Photoshop, Illustrator),
- computer networks
For few months, I worked as a cook in a French leading fast-food restaurant and as a Chinese Wok delivery man.
2006 - 2007
Advanced Diploma RT
Pierre-Mendès France University, Valence – France
Field of Study:
- networks,
- telecommunications,
- web development (HTML, CSS),
- programming and algorithmic (Python)
2006
Scientific Baccalaureate
Marseille, France
Graduated from a scientific Baccalaureate
Major in physics and biology.
Skills
Advanced SEO
PPC Campaign Management
Website Creation
Content Optimisation
Data Analysis
Digital Marketing Strategy
SEO Coaching
Brand Development
Project Management
Web Copywriting
Email Marketing
Social Media Advertising
UX/UI Design
Influencer Marketing
Marketing Automation
SEO Training
Community Management
Competitor Analysis
Other Skills
Technical Skills
Soft Skills
HOBBIES
Sports
I have been told that I am a dynamic person and I take any opportunity to play team sports (soccer, beach-volleyball) or individual sports (yoga, athletics: marathons & half-marathons, free diving, hiking). Some future projects will be practicing surf, kite-surf and martial arts.
Personal development
I have recently trained and practiced the NLP communication model (Neuro-Linguistic Programming) in order to become a compassionate listener and an effective communicator and leader. I practice on a regular basis ice bathing, meditation and yoga and I am studying alternative medicines and knowledge related to wellness and mindfulness.
Other hobbies
I would barely be able to say no to playing cards, board games or video games. Playfulness is my secret to free creativity and perform at the highest level possible.
A bit more
My objective is to use my skills in order to serve missions for a better world.
Certifications
- Google MyBusiness
-
Google Ads Fundamentals
- Google Shopping Ads Certification
Outils
- Google Analytics
- Google Ads
- HubSpot Inbound Marketing
- SEMrush
- Moz SEO
- Hootsuite
- Bing Ads
- Ahrefs SEO
- Google Tag Manager
- Mailchimp Email Marketing
- Adobe Analytics
- Data Studio
- SEMrush Content Marketing
Testimonials
When I joined Zoomo on April 21, I had the pleasure of working with our SEO consultant Maxime for over a year. I really liked the way he communicated and built trusting relationships with the team, his positive mindset, and how he made sure to get projects done from the start till the end.
He collaborated in the optimisation of all technical aspect of our websites, their content, and backlinking while improving their E-A-T (Expertise, Authority, Trustworthiness).
Mostly focusing on the US, AU and UK markets, the organic traffic increased by +3X between February 2021 & September 2022 according to SEMRush.
Will definitely recommend Maxime as your next SEO consultant.
Thanks for always bringing such enthusiasm and passion to your work at ReachOut. You have helped transform the way the content team understand SEO, and REALLY made SEO interesting.
Your generous nature has always been so evident in WIPs, team meetings and in watching you work with others.
I know you’ll apply your dedication to anything you choose to tackle in the future.
We have had the pleasure of working with Maxime for greater than 3 years. He has very expertly helped us with search engine optimisation and programming our website, using a very difficult platform called Adobe Business Catalyst. He also was involved in our transition to a new website platform called Kentico.
We have been complex clients to deal with as we have a basic understanding of SEO and were continually tweaking the website, which Maxime did with a minimum of fuss.
We are saddened that he is now moving on and we feel that any future employer will be very lucky to take on Maxime and we cannot recommend him highly enough.
I have had the pleasure of working with Maxime on various digital marketing, SEM, SEO, Google Shopping and many other projects between 2015 and 2018.
Maxime has a vast knowledge of modern and white hat SEO techniques and he is a very professional and proactive project manager. His collaborative approach, attention to details and attentiveness to clients needs together with his enthusiasm and more importantly his talent will be a huge asset to any employers.
I had the opportunity to work with Maxime on a SEO project for one of the leading city guide in France. Maxime did a great work and I have been really impressed by his ability to find efficient and CREATIVE technical solutions in order to satisfy our needs. He actually found a super “trick” enabling us to have both a great user experience using javascript and a super ranking on the key words we wanted to position on Google. The results of this SEO project with Maxime have been amazing as we have more than tripled our visitors in less than 1,5 year.
Études de Cas: Expertise en SEO
SEO & Digital Marketing manager in Sydney
Working at Pretty Pollution gave me the chance to have a first working experience overseas and step in the Australian market. Meantime, I had the opportunity to have hands on the large spectrum of digital marketing activities and strategies. For my clients, my...
SEO Manager at Cybercite – Lyon, France: the experience
I worked for 3 years at CyberCité, leading online marketing agency in France. They have offices in Lyon, Chambéry, Paris and Nantes. Founded by Nicolas Claraz and Jean-François Longy then joined by David Bonnamour, they have a team of 100 employees, and had a turnover...
2020 Predictions for Local SEO in Australia
Local Search in 2020 When talking about local SEO, one of the first thing that comes up is Google My Business (i.e. GMB for close friends). And you are right, GMB is and still will be at the core of any local strategy in 2020. Google My Business is a channel on its...