©Maxime Fulpin 2020Updated in January 2020
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ABOUT

PERSONAL DETAILS
Sydney
Currently open to new opportunities. Feel free to reach out! Available as freelance

BIO

ABOUT ME

With 8+ years experience in digital agency, 5 years freelancing and startup founder, I am a skilled digital marketing consultant specialised in SEO. I strategize and execute the online marketing action for my clients with implication and dedication, using a customer-centric approach.

I would describe myself as passionate by technology and entrepreneurship.

My client management is a mix between active listening, comprehension of the needs. strategy, agile implementation and performance monitoring (ROI). Technically switched-on, I can work for corporate and e-commerce websites while taking in consideration the needs of all the stakeholders.

Always keeping in mind SEO long-term stakes, I recommend and execute the best marketing approach to my clients, depending of the objectives, target market and budget. 

HOBBIES

Sports

I have been told that I am a dynamic person and I take any opportunity to play team sports (soccer, beach-volleyball, bootcamp) or individual sports (hiking, athletics: marathons & half-marathons, free diving, fitness). My next focuses will be boxing, surf, kite-surf and martial arts.

Personal development

I practice on a regular basis meditation and yoga in order to be more conscious of the surrounding world. Also, I am studying alternative medicines and knowledge linked with wellness and mindfulness.

Other hobbies

I would barely be able to say NO to playing cards, board games or video games. Playfulness is my secret to free creativity and perform at the highest level possible.

A bit more

My objective is to use my skills in order to serve missions for a better world.

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RESUME

CAREER
  • 2015
    2019
    Sydney

    SEO & digital marketing consultant

    Pretty Pollution, PTY

    Pretty is an interactive agency creating websites with Business Catalyst and Kentico. Further, Pretty is a full service digital marketing agency.

    Responsibilities and skills developed:

    • SEO and digital marketing strategy
    • Set up and management of online advertising campaigns on Google Adwords and Bing (paid search, Shopping, remarketing, dynamic remarketing, display)
    • KPI tracking: installation, set up and use of analytics tools according to clients’ KPIs (Google Analytics, Google Tag Manager)
    • SEO : keyword research, onpage SEO, link building (analysis and link acquisition), content marketing
    • Web-based project management for websites updates, conversion and UX optimisation

    Key clients I worked for:

    The Eye Practice, Prestige Products, Encore Event Technologies (formerly Staging Connections), Hammersmith, SprayerBarn, Australian Native Landscapes, Openground
  • 2010
    2013
    Lyon

    SEO project manager

    Cybercité

    I worked for 3 years at CyberCité, leading online marketing agency in France. They have offices in Lyon, Chambéry, Paris and Nantes. Founded by Nicolas Claraz and Jean-François Longy then joined by Dabid Bonnamour, they have a team of 100 employees, and had a turnover of €9 M in 2011.

    Responsibilities and skills developed:

    • Customer account management: 40 customers – 45/50 websites per year
    • SEO analysis: technical audit, backlinks analysis and Google Penguin, Google Panda and Google algorithm penalties investigation
    • Digital marketing strategy and teamwork with PPC, social media and content teams
    • Implementation of the SEO strategy including on-page optimisation, link building, content building: project management of executive internal & external teams
    • Performance monitoring using Excel, home-made ranking tracker & backlinks tracker tool, analytics tools (Google Analytics & Adobe Site Catalyst)

    Achievements:

    Read about my SEO achievements at CyberCité and feel free to ask recommendation letters from Nicolas Claraz (director) and from clients.
  • 2009
    2010
    Lyon - France

    SEO manager

    IDEP Multimédia / Linkeo

    French web agency. 480 employees – turnover 2013 : €41 M

    Octobre 2009 – Septembre 2010 : Internship as SEO project manager

    I integrated the SEO team of IDEP Multimédia, Lyon (69) for a 12-month internship.

    Internship coordinator: Stéphane Racamier

    Missions and developed skills:

    • SEO
    • SEO-friendly content writing
    • PPC
    • Link-building and SMM

    Juillet 2009 – Septembre 2009 : SEO manager

    In transition between my initial 2-month internship and my 12-month internship, I worked at IDEP Multimédia, Dardilly (69) over the summer holidays.

    2-month full time contract

    Avril 2009 – Juin 2009 : Internship 

    2-month internship at IDEP Multimédia, Limonest (69)

    Internship coordinator: Stéphane Racamier

    Missions and goals:

    • Discovering of SEO
    • Discovering the corporate environment
EDUCATION
  • 2009
    2010
    Lyon, France

    Bachelor’s Degree in Digital Marketing

    Jean Moulin University

    Fields of Study:

    • marketing,
    • web-marketing,
    • SEO,
    • digital marketing strategies

    Check the recommendation letter from Valérie Larroche and Jacqueline Bérard, directors of the bachelor on my LinkedIn profile.
  • 2007
    2009
    Grenoble, France

    Advanced Diploma SRC

    Joseph Fourier University

    Fields of Study:

    • web development (HTML, CSS, JS, PHP, CMS),
    • multimedia (Photoshop, Illustrator),
    • computer networks

    For few months, I worked as a cook in a French leading fast-food restaurant and as a Chinese Wok delivery man.
  • 2006
    2007
    Valence - France

    Advanced Diploma RT

    Pierre-Mendès France University

    Field of Study:

    • networks,
    • telecommunications,
    • web development (HTML, CSS),
    • programming and algorithmic (Python)
  • 2006
    Marseille - France

    Graduated from a scientific Baccalaureate

    Major in physics and biology.
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SKILLS

DIGITAL MARKETING SKILLS
SEO - Search Engine Optimization >

With 3 years experience as SEO manager at CyberCité, French leading SEO agency in France) then 3.5 years experience in a Sydney-based agency, I have not only technical and marketing skills, but as well the experience needed to manage the ups and downs of organic ranking on Google, which can be daunting for beginners. 

I have broaden my range of skills to digital advertising (Google Ads and Facebook Ads), build brand awareness on social media down to UX and conversion optimisation, I can now take consider of these factors before recommending the best SEO and digital marketing approaches.
LEVEL : EXPERT EXPERIENCE : 6 YEARS
on-page SEO Link Building Content marketing
SEM - Search Engine Marketing >

Between 2015 and 2019, while keeping up to date with SEO best practices, I had the opportunity of creating and managing online advertising campaigns on Google Ads, Bing Ads, Facebook Ads for my clients. For instance, I worked for over 2 years with an initial spend budget of AU$1000 per month, which grew up to AU$7000. I was able to produce a ROAS of 700%, largely driven by outstanding performance from the Shopping and dynamic remarketing campaigns.
LEVEL : INTERMEDIATE EXPERIENCE : 4 YEARS
Shopping Ads Search Ads Remarketing & Display Ads
Other digital marketing skills >

I worked for almost 4 years for a small agency in Sydney which gave me the opportunity to explore the large scope of digital marketing actions. As a self-learner, I have now a strong experience in setting up KPI tracking across the website using Google Tag Manager and Google Analytics. For few clients, I was responsible for their email marketing campaigns, from strategy, EDM sequencing, messaging and implementation on Mailchimp.

In addition I have experience in conversion and user-experience optimisation across the website, from identifying blocking factors to A/B testing solutions.

Recently, I took on online course on LinkedIn and I started to train myself at Affiliate Marketing, from the Merchant point of view: creation of the program, recruitment, activation, communication, optimisation, polycing.
LEVEL : INTERMEDIATE EXPERIENCE : 4 YEARS
Email Marketing Conversion & UX optimisation Affiliate Marketing
Lead Generation >

Having recently followed an online course, I now can benchmark and recommend best practices in order to optimise the funnel of conversion from a first-touch visitor to a closed-customer. It involves communication with stakeholders and C-executives as much as leadership management of the internal marketing & sales teams
LEVEL : KNOWLEDGEABLE EXPERIENCE : 1 YEAR
Sales funnel Inbound & Outbound marketing A/B testing
Digital marketing tools >

Since I started working in the SEO and digital marketing industry, I have used a large range of tools, including project management tools and digital marketing tools.

The Google tools almost don't have any secrets! (IE Google Search Console, Google Analytics).

I am used to use Content Management System, including WordPress, Shopify, Adobe Business Catalyst and I have experience using Kentico, Prestashop, Magento, Joomla).

I am an advanced user of Excel (VLookup) as well as SEMRush, Moz, Asana only to quote few of them. /p>
LEVEL : EXPERT EXPERIENCE : 7 YEARS
WordPress Kentico Excel & Microsoft Office SEMRush
TECHNICAL SKILLS
WEBMASTERING > I am an advanced user of CMS such as WordPress, Shopify and Kentico. I have knowledge and experience in creating and editing multimedia content, such as images with Photoshop and Illustrator.
LEVEL : ADVANCED EXPERIENCE : 7 YEARS
WordPress Shopify Photoshop & Illustrator
Web development & IT > I am able to create a website from A to Z, from managing the web hosting (database, CPanel, FTP, emails) to managing domain names (DNS, migration, external DNS)
LEVEL : INTERMEDIATE EXPERIENCE : 7 YEARS
HTML & CSS CPANEL Hosting
RELATED SKILLS & KNOWLEDGE
GDPR Compliance > In July 2019, I did the "GDPR Compliance: Essential Training" training on LinkedIn. I have basic knowledge and an understanding of GDPR. In addition, I have functional experience working under GDPR guidelines and making sure minimum standards are in place for Australian businesses.
LEVEL : INTERMEDIATE EXPERIENCE : 2 YEARS
Voluntary consent Data Controllers / Data Processors Data breach protocol
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CERTIFICATIONS

DIGITAL MARKETING CERTIFICATIONS
  • 2019
    2020
    Sydney

    Google Shopping Ads Certification

    GOOGLE

    Google certifies that I know the basics of Shopping ads, and how to create, manage and optimize your Shopping campaigns.
  • 2019
    2020
    Sydney

    Google Ads Fundamentals

    GOOGLE

    Google certifies that I know the basics of Google Ads and how to promote your business online.
  • 2019
    Sydney

    Google My Business

    GOOGLE

    Google certifies that I know how to use Google My Business to create listings that stand out when customers search online.
OTHER TRAINING
  • SEPT 2019
    Sydney

    TONY ROBBINS - Unleash the power within

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CASE STUDIES

CASE STUDIES
ALL
Projects number 2
SEMSEO

SEO & DM marketing manager in Sydney

SEO & DM marketing manager in Sydney

About The Project
Working at Pretty Pollution gave me the chance to have a first working experience overseas and step in the Australian market. Meantime, I had the opportunity to have hands on the large spectrum of digital marketing activities and strategies. For my clients, my responsibilities were, but not only contained to:
  • KPI tracking and tracking systems using Google Tag Manager and Google Analytics
  • Digital marketing strategies depending on marketing goals, target market and budget
  • Execution of the SEO strategy, including technical optimisation, link building and content marketing.
  • Management of web projects (website updates, conversion optimisation and website build on Kentico CMS)
  • Set up and management of PPC campaigns on Google, Bing & Facebook, including Search, Remarketing, Display and Shopping
My key achievements are the following.

Hammersmith – creation & management of PPC campaigns

For hammersmith.com.au, leading balustrade and staircase online retailer. While leading the implementation of SEO optimisation, I created and optimised the Shopping, Search and Remarketing campaigns on Google Ads, Bing Ads and Facebook Business. Results: ✨PPC campaigns went highly profitable. On Google Ads, revenue generated were up to 7 times the spent. Australian organic traffic multiplied by 2 comparing 2015 and 2019. ✔ Feel free to ask me more details about this project and ask for a written reference.

The Eye Practice – optometrist in Sydney

I managed the SEO of the website theeyepractice.com.au, from end of 2015 until August 2018. The main projects were SEO, content marketing (including keyword research and identification of gaps, user search intent, creation of content silo, content consolidation and EAT optimisation, content readability and conversion optimisation) Results: ✨It resulted of a huge increase of Australian traffic and lead generation. ✔ Feel free to ask me more details about this project and check the written recommendation on my LinkedIn profile.

Encore Event Technology formerly Staging Connections

I worked for 3 years on the SEO of the Staging Connections website (stagingconnections.com) then the new rebranded website Encore ANZPAC (July 2018) Results: ✨ The Australian organic traffic Staging Connections had grown significantly and the traffic on Encore ANZPAC is 10% up comparing July 2018 & July 2019. Working on the new rebranded website was one of my biggest challenge and the execution I did helped make the following results. Staging Connections Australian organic traffic was 4231 visits in June 2018, before the new website went live: https://www.semrush.com/au/info/stagingconnections.com Encore ANZPAC Australian organic traffic is now 5700 visits in July 2019, 1 year after the rebranding and new website: https://www.semrush.com/au/info/encore-anzpac.com  
SEO

SEO manager at Cybercité: my achievements

SEO manager at Cybercité: my achievements

About The Project
Working at Cybercité was an excellent experience. I could discover the corporate world, working in collaboration with knit teams to deliver high-quality SEO services for clients of all size, from small businesses to large accounts. I had the opportunity and chance to work on the following projects.

Famous French local online directory

For a leading French local online directory, I supervised the re-design of the website then managed  their SEO strategy for 2 years. Results: ✨ Strong increase of organic traffic, up by 100% the first year and over 50% the second year ✔ Feel free to ask me more details about this project. You can check 3 of my references on my LinkedIn profile.

Leading French Internet provider

I worked for 1 year and half for one of the leading Internet service provider in France. Based on the SEO strategy, I made technical optimisation recommendations, pitched them to stakeholders. I also drove the link building actions and the animation of the Google+ page. Results: ✨ Increasing organic traffic by 60%, organic conversions by 50% excluding brand traffic ✔ Feel free to ask me more details about this project and a letter of recommendations.
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PUBLICATIONS

PUBLICATIONS LIST
ALL
SORTING BY DATE
24 Jun 2019

Open to new opportunities in Sydney

Sydney

I am currently looking for new opportunities as SEO consultant.
Opportunities Maxime Fulpin

Open to new opportunities in Sydney

Maxime Fulpin
Opportunities
About The Publication
I’m currently open to new opportunities in Sydney as a SEO Consultant or Digital Marketing Specialist for companies within the wellness, fitness, sports, tourism, environment industry. Open to part time, full time, contract or freelance jobs. Feel free to get in touch!
25 Nov 2018

HopHop Ride is live!

Sydney

Discover more details about the new version of HopHop Ride.
Publications Maxime Fulpin

HopHop Ride is live!

Maxime Fulpin
Publications
About The Publication
Hi there, today is a special day. Having worked hard over the last couple of weeks, I am very glad and happy to announce that HopHopRide.com.au is now live! The website will allow backpackers and travelers to organise their road trips around Australia. Inspired from carsharing and from my experience with BlaBla Car in Europe, the aim of HopHop Ride is to connect travelers so they can share the experience (and the cost) of their trips. This is the first version. I am conscious that it is far to be perfect from a user-experience and SEO point of view and I am already looking forward to improving the platform. Feel totally free to send me your thoughts! If you are planning or already traveling in Australia, reach out to me and I will be happy to help you organise your trip and give you tips. Obviously, the first one will be to create your account on HopHopRide.com.au 😁 ! Peace and Love ✌
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CONTACT

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