Local Search in 2020
When talking about local SEO, one of the first thing that comes up is Google My Business (i.e. GMB for close friends). And you are right, GMB is and still will be at the core of any local strategy in 2020. Google My Business is a channel on its own. This year more than ever, you will need to develop 4 tactics to leverage at best from the platform and improve your local visibility:
- Be CREATIVE. That means leveraging as much as possible from the new features and functionalities in a way your business has never done, such as chatting with your clients via the internal messenger.
- Be REACTIVE. As you would do with social media, make sure to be responsive when interacting directly with your current customers or potential clients.
- Be PROACTIVE. Don’t wait / pray / implore for reviews! Rather, take the lead and ask your clients reviews. Timing is everything here. It needs to be done when you know your client is delighted by the value your business has provided.
- Be willing to INVEST. This is how it works with Google: Pay to Play! It has been happening for organic search results, it is happening for the local search results. Less organic and more paid results. So you will need to support your organic effort with paid ads to be displayed over your competitors.
This publication was published on the Spark Foundry Medium page.